How much is Filmora? (+discounts and review)

Filmora 11 pricing

In this article, I’ll talk about the Filmora license, its price, how to get it with a discount and review the software with pros and cons.

I got Filmora when version 8 was still available, which at that time, seemed to be a fairly decent editor, but it has evolved a lot, adding new features and improvements which I will tell you about.


Filmora pricing

In short, Filmora 11 costs $79.99 for the personal perpetual plan, $49.99 for the annual plan, and $155.88 per year for the business license. Every plan includes all Filmora’s features and free tech support.

Something weird I noticed about Filmora is that they change their prices constantly (around once a month) as if they were testing them, and their English version price differs from their prices in other languages, but all of them will work for your English version anyway.

I actually purchased the Spanish version (cause it is cheaper), and use it in my English version.

It does not matter what Filmora type license you choose to buy; it comes with all its features, including the screen recorder, but there are two things you have to take into account.

Here’s a detailed description of Filmora prices:

Individual plans

Filmora offers plans for Individuals. These are the cheaper ones and come with all Filmora features, but the main difference is in the License and what it allows you to do commercially.

Individual plans are licenses that will suit you if you don’t make videos for a brand or business entity, for example, your Youtube channel, your wedding, family event, etc.

If for some reason you need to make a commercial video or a video for a brand, or one that will include paid product placements, then you need to add a description indicating that the video was made with Filmora.

Individual PlanFeaturesPriceOfficial Page
Filmora free version1.-No limited time.
2.- It has a watermark.
$0.00See page
Filmora Perpetual Plan (Personal)1.- Filmora lifetime plan is a one payment perpetual license.
2.- Free upgrades for Filmora
3.- Free tech support.
$79.99 USDDiscount for Windows
Expires: Jun 25/22

Code: MESAFF07

Discount for Mac.
Expires: Jun 25/22

Code: MESAFF07
Filmora 11 Annual Subscription Plan1.- Free updates for as long as you are subscribed
2.-Free tech support
3.- Cancel any time.
$49.99 USD/yr (Windows)
See page

The perpetual plan‘s advantages are that you keep Filmora forever and get all free updates to the software, the downside is that you only get one update a year of the features with the icon “ “and the subscription add-ons are more expensive.

The yearly plans (such as the annual plan and bundle subscription) advantages are that you get up to 10 updates of the features marked with the icon “” and the subscription add-ons cost less for you; the cons are that you have to pay every year, otherwise, Filmora will add a watermark to your software.

Business Plans

Filmora business plans are licenses for brands and business entities, they allow all kinds of commercial videos without attribution required.

Filmora defines Company Use (according to their official website here) as: “any use by a business both internal (i.e. training, presentations, and internal communication) and external (i.e. marketing, promotions, and advertising). This also includes videos that are the product or service being offered (i.e. editing videos for paying clients).

If your videos are made for corporations, other business entities, or brands, then the Filmora business license is more suitable for you.

I have to admit that, in my opinion, this one is too expensive, I think that if you are a business, other video editors (such as Movavi) or even FilmoraPro have better prices when we talk about commercial use of their licenses because they allow a lifetime business plan.

They also offer a volume discount of up to five users with multi-user control features

The following are Filmora’s business license costs:

Business PlanFeaturesPriceOfficial Page
Filmora 11 Business License (1 user)1.- Free updates
2.- Free support
3.- For commercial use
4.-Multi-User Control
$155.88/YearSee page
Filmora 11 Business License (2 users)1.- Free updates
2.- Free support
3.- For commercial use
4.-Multi-User Control
$280.56/YearSee page
Filmora 11 Business License (3 users)1.- Free updates
2.- Free support
3.- For commercial use
4.- Volume discount
$420.84/YearSee page
Filmora 11 Business License (4 users)1.- Free updates
2.- Free support
3.- For commercial use
4.-Multi-User Control
$561.12/YearSee page
Filmora 11 Business License (5 users)1.- Free updates
2.- Free support
3.- For commercial use
4.-Multi-User Control
$701.40/YearSee page

Educational plans

Filmora offers discounts for verified students and teachers (through Student Beans), therefore, you first need to sign up to the platform.

The student license is similar to the individual plan, since you may only use the software for non-commercial purposes:

Inividual PlanFeaturesPriceOfficial Page
Filmora plans for students and teachers (monthly)1.- All features included
2.- Free Updates
3.- Tech support
$19.99/monthSee here
Filmora plans for students and teachers (annual plan)1.- All features included
2.- Free Updates
3.- Tech support
$40.99/yearSee here
Filmora plans for students and teachers (Perpetual License)1.- All features included
2.- Free Updates
3.- Tech support
$69.99 one-time feeSee here

FilmoraPro Licenses

Even though Filmora and FilmoraPro are different software (developed by Wondershare) you may benefit from the fact that FilmoraPro is a more robust software, with more capabilities and its license allows you to use it commercially.

FilmoraPro has a very familiar interface for PremierePro users who want software that does not drain their money every month, and with a one-time payment can make more complex videos.

Granted, FilmoraPro still lacks some features that you get with a more professional video editor like PremierePro, but if you are an enthusiast I think you should give it a try (you may download the free version with a watermark here)

Inividual PlanFeaturesPriceOfficial Page
FilmoraPro, perpetual plan1.- Free updates
2.- All features included
3.- Free tech support
4.- Includes commercial use
$199.99 USD
($149.99 USD)
See here
FilmoraPro, yearly plan1.- Free updates
2.- All features included
3.- Free tech support
4.- Includes commercial use
$119.99 USD ($89.99 USD)See here

Filmora Add-ons prices

When you purchase Filmora, Wondershare offers some add-ons for an extra cost, such as the NewBlue X, Boris FX, and AI Portrait add-ons:

Add-OnDescriptionPricingOfficial Page
Filmstock StandardLibrary of effects, royalty-free video, sound, and music.$9.90/monthSee here
NewBlue FXAdd-on for stylized effects, such as color correction, filters and professional elements$9.90/monthSee here
Boris FXContinuum effects, such as BCC Lights, BCC Particle, BCC Stylize, BCC Art Looks and more.$9.90/monthSee here
AI PortraitAdd-on thay allows you to remove background without green screen, add borders, segmentation and more.$6.99/monthSee here
Full Effects BundleA bundle with Filmstocks standar library, NewBluw FS, Boris FX and AI portrait.$20.99/monthSee here

Can I buy Filmora using a discount coupon or code?

There are several alternatives for you to buy Filmora 11 or Filmora Pro with a discount, I managed to get some coupon codes and list them:

  • You can get a lifetime Filmora license discount at the following links (For Windows/For Mac) from the official site.
  • You may also purchase Filmora through 2checkout, the official payment processor of Wondershare (For Windows/For Mac)
  • You may also get a FilmoraPro deal with a 30% discount here (For Windows/For Mac)
  • You may also purchase some other filmora plans using a discount coupon here.

Filmstock subscription prices

Filmora offers a subscription for its stock video, images, audio, and effects store. Although it is very new and still feels a little incomplete, you can take advantage of some of its plans:

Filmstock PlanFeaturesPrice
Free1. Unlimited Access to Filmstock’s free library.
2. Royalty-free license.
Standard Plan1. Unlimited Access to Filmstock’s free library.
2. Unlimited downloads of media assets of the Standard library.
3. Royalty-free license.
4. Free technical support


Premium Plan1. Unlimited Access to Filmstock’s free library.
2. Unlimited downloads of media assets of the Standard library.
3. Up to 20 premium assets per month
4. Royalty-free license.
5. Technical support



Ok, now let’s get to the review:


Intuitive interfaceHeavy for a basic editor
Wide range of effects for a basic editorSome tools are too basic
Supports 4K video editingIt freezes occasionally
It is constantly improvedSometimes you need to download the effects again after upgrading
Extensive documentation
Faire and affordable price

Ease and learning curve.

When I started using Filmora, I noticed that its learning curve is its strongest point, as it is precisely designed for someone who does not have previous editing knowledge but wants to obtain a professional result.

When you open Filmora, as you see in the image, all its sections are very well defined. They even have the figure of scissors to cut the clip and the icons will tell what they are for.

In Filmora, you will see three panels: One is for the media, where you can import video, audio, or images as well as record your screen or from your webcam.

The panel at the bottom is the timeline, where you can drag and drop your footage or your audio.

At the top right, is the preview, which includes a screenshot button and a preview rendering option for smooth playback.

Filmora’s interface is very easy to figure out, almost everything you get out of “common sense”, which is a great advantage if you are a newbie and want a fast result.

With Filmora you can use shortcuts to speed up the workflow; if you are used to another video editor and would like to change the keys for some actions you may do it as well.

You just need to click on File/Shortcuts and you will get an editable list:

As an example, I made this tutorial for creating a short commercial with Filmora, where I used the chroma key effect, masking, and keyframe animations:


Some functions, such as keyframe animation and motion tracking are still too simple, if you want double motion tracking, for example, you need to look for another software, such as Premiere Pro or Hitfilm.

Effects and tools

List of Filmora’s relevant features

The following is a list of Filmora’s features and I rate them in quality, taking into account that these qualifications are with regard to the software’s market, which is basic video editing software and not professional.

Keyframe animationYes, but limited8.0
Motion trackingYes, but not multitracking9.0
MaskingYes, using static shapes7.5
Chroma keyYes9.0
LUTS supportYes9.0
Screen recorderYes10.0
Webcam recorderYes8.0
Beat detectionYes9.0
Silence detectionYes9.0
Color correction toolsYes, but very basic functionalities8.0

Filmora may be a simple editor designed for beginners, but within that niche, it is an editor with many effects and tools that are difficult to find, of course, in a slightly more basic version.

With Filmora you can create green-screen effects, add keyframe animation, use filters, add cinematic LUTS, color correct and color match two or more clips, add custom mask effects, and record your PC screen or webcam.

I will give you a brief description of Filmora’s most popular features so that you know if Filmora fulfills your needs.

Chroma Key.

Filmora has a high-quality chroma key tool. It includes customization of the key color, pen thickness, and intensity, as well as having an alpha channel to check that all green areas have been removed.

Filmora green screen

You only have to position the clip with the color you want to remove on the timeline above the clip that will serve as the background, then choose the chroma key effect, use the eyedropper to indicate the color that you are going to key out, and make some small adjustments to the details.

Something I wish Filmora had is a multiple chroma key feature, but I do not think this is a necessity.


This helps to make an effect in which you cut a part of the screen to hide something like the one that appears in the following image:

Filmora masking

As you can see in the image, in the clip below is the video of the eye and in the upper track is the container, all you need is to click on “effects” and choose “mask”, you have the option of customizing and importing them into Filmora so they have the shape you need.

Unlike previous versions of Filmora, the last update (version 11) allows you to animate the mask using keyframes, changing the size and location, but not the shape, for which you will need to cut the clip and then use a different one.

One of the drawbacks is that Filmora does not have a rotoscope feature, all masks are predesigned, but you may animate them with keyframes and create a custom one.

In the following video, I teach how to use keyframe animation to walk through the wall:


These are filters that give your project a “movie” style, look. An example is that you can make filming during the day seem like it was done at night.

To apply LUTS, you just have to click on the color tool and choose the corresponding option.

Screen Recorder and Webcam

Something I can’t believe is that many professional editors don’t include a screen recorder (yes, I’m talking to you Vegas Pro and Adobe Premiere), but luckily, Filmora does.

You can activate it by clicking the option that says “record”, and inside the multimedia panel the following interface will show:

Filmora’s screen recorder is not the most sophisticated, other screen recorders, such as Movavi’s can be more versatile and offer better visuals, but this one is a good option for tutorials or gameplays, for example.

Keyframe animation

Filmora 11 includes editing using Keyframes, giving you a lot of control over object animation.

Just choose the “animation effect” option, and it will automatically create a new keyframe (which marks the beginning of the animation), then, make sure to put the last keyframe (which marks the end). From that, you may add keyframes in between.

With this tool, I created the following infinite loop effect, with a ball passing through a laptop screen.

You can get up to 10 updates a year of this customized animation feature with the annual plans and only one with the lifetime license.

Motion Tracking

Filmora 11 has motion tracking, as its name implies, it allows you to follow the movement of objects selected by you, so you can add objects that move with the thing that is moving.

To do this, just click on the motion tracking button and choose the object to be tracked, make sure it is different from the background (so that Filmora does not confuse it), and that it is always in frame.

As an example, in the following video, I show you how I track a boat as it moves using this Filmora tool.

Now, you can see that I add an object that follows the ship I tracked:

Filmora includes other features, but these are the ones I like the most.


I feel like motion tracking is still way too limited, and sometimes it needs to be more precise, but this is a new feature for Filmora, I hope the Wondershare developers will improve it with time.

Speed Ramping

Speed ramping filmora

Speed ramping allows you to gradually increase or decrease the speed of a video clip, you may find this option by clicking on the video clip and then the “speed” tab, choosing the option of speed ramping.

You can get up to 10 updates a year of this feature with the annual plans and only one with the lifetime license.

Audio synchronization

Audio synchronization Filmora

Since the best practice is to record the audio separately from the video, it is important to synchronize these two. Filmora allows you to do that by selecting the audio track and video track, then clicking on the audio synchronize icon.

This way, Filmora will match both audios so that the one you recorded with your microphone gets synchronized.

Speech-To-Text / Text-To-Speech

It is increasingly necessary to add subtitles to your videos, especially because 90% of videos on Social Media are watched with no sound.

The Speech-To-Text and Text-To-Speech feature on Filmora is a great tool because it allows you to detect the words and convert them into a subtitle as well as add the voice to your text.

For the first tool, you just need to select the clip or the track and click on the icon, select the language of the audio that you wish to transcribe and that’s it, just as I show you in the following video:

This tool, of course, isn’t perfect, there will be mistakes that you can correct easily just by selecting the piece of text, as you can see in the following picture:

For the Speech-To-Text tool, you just need to write a Title or Subtitle and select the icon, as well as the language and type of voice you wish.

You may even import a .srt file to add the subtitles.

Text-To-Speech Pricing

Filmore offers a trial period of up to 5000 words for the Text-To-Speech features, but if you need more it is necessary to buy a subscription, which has the following prices:

Additional charactersPricingPage
100,000$3.99/monthSee here
200,000$6.99/monthSee here

Speech-To-Text pricing

The trial period of the Speech-To-Text feature consists of 30 minutes of STT, but if you need additional time, the following are its prices:

Additional timePricingPage
1 hour$4.99/monthSee here
5 hours$19.99/monthSee here
10 hours$29.99/monthSee here


Since the update to Filmora 11, the software now supports certain Boris FX, AI Portrait and NewBlue FX effects, which are already well known, and are added as paid add-ons either in bundles or individually.

AI Portrait allows you to separate the human being in the video and add effects, for example, in the following video I show you how by adding the effect I can remove the background from a human being without chroma key:

Boris FX, allows you to add particles, such as snow, rain, lights, bubbles, image restoration, etc. All of these effects are default in Filmora with some degree of customization:

Boris FX Filmora

NewBlue FX allows you to simplify complex tasks, this includes stylizing videos, adding various elements, complex filters, etc.

Newblue FX filmora

The subscription to these add-ons is a bit expensive in my opinion.

It is worth the price if you are going to use them constantly, otherwise, I recommend you better buy the monthly subscription, use them as much as you can, even in advance of a video that you will make at another time, and not renew the service.


Filmora is compatible with 64-bits Windows 7 or higher as well as Mac 10.3 or higher, it requires at least an Inteli3 processor of 2 GHz or higher and for 4k editing, you would need a sixth-generation Intel, and 4GB of RAM is preferable.

However, something I like about Filmora is that if you have a PC with more basic specifications, you can continue using it and with some techniques as well as tools from this software, avoid so many laggings.

This is because Filmora has a CPU accelerator, you can choose an option to make proxies and access them more quickly, in addition, you may pre-render your timeline to avoid freezing in the preview.

Filmora 11 can handle the following formats:

For Video and images: MP4, WMV, AVI, MOV, F4V, MKV, TS, 3GP, MPEG-2, WEBM, GIF, PNG, JPEG.

For Audio: MP3, M4A, .WAV, .WMA, .OGG, .FLAC, .AIF, .AIFF, which are the most common.


Having said that, I admit that Filmora, even when used on computers with the technical requirements, can have moments of lagging or episodes in which it is slow to respond.


Something I like is that Filmora is being used more and more, and new tutorials are coming out with tricks and effects.

Also, the same company Wondershare has its YouTube channel where they regularly answer questions.

On my YouTube channel, I have some tutorials for Filmora, however, I have not updated them due to work, but I will be uploading videos very soon with effects that I want to show you.

In the meantime, here is one of my tutorials, where I show how to create this transition effect through an eye:


The guide (link to the guide) that comes by default in Filmora feels a bit incomplete; this doesn’t bother me that much because the program is easy to learn, but if you have a question, it is confusing sometimes.

Useful tools to complement Filmora

Once you have the Filmora video editor, there will be times when you will need to add effects that will require you to use complementary software, be it to record audio, download sound effects, edit photos to create the mask shape etc.

The following tools are the ones I use together with Filmora when working on a project:

  1. Audacity to record and edit the audio that you will import into Filmora. (free software)
  2. Videvo to search for music and sound effects in your videos. (free and paid options)
  3. Blender, to create visual effects, 3D models that you can import into Filmora (free)
  4. Shutterstock to find images and stock video to add to your project (paid)

What is the difference between Filmora 11 and FilmoraPro?

Maybe you have heard about FilmoraPro at some point and it causes you confusion. In the future I will do a review as well but for now I will leave you with this.

FilmoraPro is a video editor from the same company, Wondershare (creators of Filmora 11), with tools designed for enthusiasts and professionals, and thus, it includes advanced features, although its learning curve is much steeper.

FilmoraPro is not an update of Filmora, they are different programs but commercially have similar names.

Conclusion, Is Filmora for you?

Filmora is a great video editor, although it is not for all needs. In this review, I presented what I consider to be the most important features, but finally, I would say that Filmora is suitable for you if:

  • You are a beginner in editing and are looking for a program that is easy to learn and has a good amount of tools and effects for simple videos.
  • You are an expert but you need something that does the job for you in half the time of more complex editors, although in a more basic way.
  • Your budget is limited and you require a low-cost program with a screen recorder and a good number of editing tools.

Filmora is not for you if you need very advanced tools, for that you can get more professional video editing software like Adobe Premiere, or even Filmorapro (which I will review soon)

Another alternative to Filmora 11 is Movavi Video Editor Plus (my full review), which has similar features at a lower price (it does not include motion tracking though) but you could give it a try.

You can download Filmora on the following link and install the trial version to see how you feel about the software:


Does Filmora need internet?

Filmora does not need the internet to install, work with it, or export your video unless you want to export it directly to youtube or other online platforms.

Is there a lifetime business license for Filmora?

Filmora only has monthly business licenses, lifetime plans for commercial use are not available.

Why is Filmora so expensive?

Filmora is a pricey product within its niche, which is a video editing software for beginners because even though it was developed for basic editing, it includes tools that you only found in more advanced software, such as motion tracking, of course, in a simpler version.

Is Filmora good for Youtube videos?

Filmora is a great video editing software for Youtube videos, because it is simple, gets the job done fast, its license allows you to publish your work, and the software includes all necessary tools. The exception would be if you want to create complex videos that need more versatile effects, for example, 3D animation.

How much is Filmora in the UK?

The cost of Filmora in the UK is about £50.12 for the personal perpetual plan (with some discounts in this link) and the most affordable plan is about £28.64 for the annual license.

When will Filmora 11 be released?

Filmora 11 has been officially launched in February 2022, it can be downloaded at this link.

Does Filmora offer a monthly subscription?

Filmora does not have a monthly subscription, but it has a quarterly subscription on the Spanish website (although the license works the same for your version in English), It costs $13.99/quarterly and you can get it at these links: (For Windows/ For Mac)

What are Filmora Business Plans?

In terms of functionality, the business plan offers the same features, adding multi-user control.

In terms of the license, the Business plan allows you to use Filmora for commercial purposes, such as corporate videos, without attribution required.